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FLEEK

Become styled sustainably with a personal stylist in your pocket!

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With FLEEK, you can say goodbye to the stress of choosing what to wear each day and hello to effortless and sustainable style! Our advanced AI technology analyzes your location, weather and calendar events to suggest outfits perfectly suited to your day-to-day life.

With FLEEK, you can say goodbye to the stress of choosing what to wear each day and hello to effortless and sustainable style! Our advanced AI technology analyzes your location, weather and calendar events to suggest outfits perfectly suited to your day-to-day life.

With FLEEK, you can say goodbye to the stress of choosing what to wear each day and hello to effortless and sustainable style! Our advanced AI technology analyzes your location, weather and calendar events to suggest outfits perfectly suited to your day-to-day life.

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Problem Statement

The fashion industry has contributed significantly to the global environmental crisis by producing many clothing items, and consumers' overconsumption of fashion products has further amplified the problem. The problem is compounded by the common phenomenon of individuals feeling like they have nothing to wear despite a wardrobe full of clothes. This often leads to impulsive buying and contributes to fast fashion practices, further exacerbating the environmental impact. The stress of decision-making associated with selecting an outfit also adds to this issue, leading to a never-ending shopping cycle and wasting resources. Therefore, how can we address the issue of overconsumption and waste caused by individuals' perception of having nothing to wear, leading to impulsive buying, contributing to fast fashion, and the stress of decision-making?

Problem Statement

The fashion industry has contributed significantly to the global environmental crisis by producing many clothing items, and consumers' overconsumption of fashion products has further amplified the problem. The problem is compounded by the common phenomenon of individuals feeling like they have nothing to wear despite a wardrobe full of clothes. This often leads to impulsive buying and contributes to fast fashion practices, further exacerbating the environmental impact. The stress of decision-making associated with selecting an outfit also adds to this issue, leading to a never-ending shopping cycle and wasting resources. Therefore, how can we address the issue of overconsumption and waste caused by individuals' perception of having nothing to wear, leading to impulsive buying, contributing to fast fashion, and the stress of decision-making?

Problem Statement

The fashion industry has contributed significantly to the global environmental crisis by producing many clothing items, and consumers' overconsumption of fashion products has further amplified the problem. The problem is compounded by the common phenomenon of individuals feeling like they have nothing to wear despite a wardrobe full of clothes. This often leads to impulsive buying and contributes to fast fashion practices, further exacerbating the environmental impact. The stress of decision-making associated with selecting an outfit also adds to this issue, leading to a never-ending shopping cycle and wasting resources. Therefore, how can we address the issue of overconsumption and waste caused by individuals' perception of having nothing to wear, leading to impulsive buying, contributing to fast fashion, and the stress of decision-making?

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The Solution

FLEEK is a mobile app that aims to provide an automated solution for the dreaded thought of, “I have nothing to wear” when choosing outfits to wear. FLEEK helps users overcome the pain points of deciding what to wear by allowing them to generate and schedule outfits based on location, weather, and events. Using AI, efficiently input your existing clothing items into the app and “try-on” outfits with AR filters from your phone’s camera. FLEEK also lets users view statistics on which clothing pieces they wear the least, so the app can suggest a scheduled pick-up for donation to local charities. Meanwhile, users can also select to try on thrift-able clothing pieces they can purchase second-hand to help fight against the fast-fashion industry.

The Solution

FLEEK is a mobile app that aims to provide an automated solution for the dreaded thought of, “I have nothing to wear” when choosing outfits to wear. FLEEK helps users overcome the pain points of deciding what to wear by allowing them to generate and schedule outfits based on location, weather, and events. Using AI, efficiently input your existing clothing items into the app and “try-on” outfits with AR filters from your phone’s camera. FLEEK also lets users view statistics on which clothing pieces they wear the least, so the app can suggest a scheduled pick-up for donation to local charities. Meanwhile, users can also select to try on thrift-able clothing pieces they can purchase second-hand to help fight against the fast-fashion industry.

The Solution

FLEEK is a mobile app that aims to provide an automated solution for the dreaded thought of, “I have nothing to wear” when choosing outfits to wear. FLEEK helps users overcome the pain points of deciding what to wear by allowing them to generate and schedule outfits based on location, weather, and events. Using AI, efficiently input your existing clothing items into the app and “try-on” outfits with AR filters from your phone’s camera. FLEEK also lets users view statistics on which clothing pieces they wear the least, so the app can suggest a scheduled pick-up for donation to local charities. Meanwhile, users can also select to try on thrift-able clothing pieces they can purchase second-hand to help fight against the fast-fashion industry.

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