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Packaging
Packaging

Mangga

Get Your Mango Fix with Mangga: The Bold New Way to Experience Filipino Culture

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Challenge

How can you elevate the visual appeal and effectiveness of packaging design for products lacking in both areas?

Challenge

How can you elevate the visual appeal and effectiveness of packaging design for products lacking in both areas?

Challenge

How can you elevate the visual appeal and effectiveness of packaging design for products lacking in both areas?

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Outcome

Mangga is a dried mango product that uses a slide-out box container with a window sleeve to appeal to Filipino immigrants and travellers interested in learning more about Filipino culture. The packaging features warm colours and patterns reminiscent of the tropical season in the Philippines that evoke memories of travel destinations and cultural experiences.

Outcome

Mangga is a dried mango product that uses a slide-out box container with a window sleeve to appeal to Filipino immigrants and travellers interested in learning more about Filipino culture. The packaging features warm colours and patterns reminiscent of the tropical season in the Philippines that evoke memories of travel destinations and cultural experiences.

Outcome

Mangga is a dried mango product that uses a slide-out box container with a window sleeve to appeal to Filipino immigrants and travellers interested in learning more about Filipino culture. The packaging features warm colours and patterns reminiscent of the tropical season in the Philippines that evoke memories of travel destinations and cultural experiences.

No items found.
No items found.
No items found.

The packaging design aims for ease of use, with a tab for easy opening and a window sleeve that displays the product. Mangga also targets the Western market, featuring an alluring visual branding that catches the customer's eye with its Baybayin script pattern and unusual box packaging. As a fusion of cultures, Mangga showcases the cultural presence of Filipinos in Toronto while introducing the Western market to new cultural experiences.

The packaging design aims for ease of use, with a tab for easy opening and a window sleeve that displays the product. Mangga also targets the Western market, featuring an alluring visual branding that catches the customer's eye with its Baybayin script pattern and unusual box packaging. As a fusion of cultures, Mangga showcases the cultural presence of Filipinos in Toronto while introducing the Western market to new cultural experiences.

The packaging design aims for ease of use, with a tab for easy opening and a window sleeve that displays the product. Mangga also targets the Western market, featuring an alluring visual branding that catches the customer's eye with its Baybayin script pattern and unusual box packaging. As a fusion of cultures, Mangga showcases the cultural presence of Filipinos in Toronto while introducing the Western market to new cultural experiences.

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