Branding

Branding
Branding

piece of cake

Brand identity design for a fictional online cake ordering and delivery platform

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About the Brand

piece of cake is a fictional online cake ordering and delivery platform. The brand is partnered up with local bakeries across Toronto to help customers find the 
perfect cake for any special occasion. The mission is to provide customization options 
to help customers create and design beautiful, delicious and healthy cakes, because piece of cake believes 
unique occasions deserve unique creations.

About the Brand

piece of cake is a fictional online cake ordering and delivery platform. The brand is partnered up with local bakeries across Toronto to help customers find the 
perfect cake for any special occasion. The mission is to provide customization options 
to help customers create and design beautiful, delicious and healthy cakes, because piece of cake believes 
unique occasions deserve unique creations.

About the Brand

piece of cake is a fictional online cake ordering and delivery platform. The brand is partnered up with local bakeries across Toronto to help customers find the 
perfect cake for any special occasion. The mission is to provide customization options 
to help customers create and design beautiful, delicious and healthy cakes, because piece of cake believes 
unique occasions deserve unique creations.

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Brand Book

Brand Book

Brand Book

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Brand Items

Brand Items

Brand Items

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